Job Description
About the role
As an Creative Ad Strategist at The Rundown, you'll own the creative engine that powers our paid growth. You'll research, ideate, write, produce, launch, and analyze ads across Meta (primary channel), with secondary ownership of Google, X/Twitter, and newsletter ad placements. This is a full-stack role: you'll go from insight to live ad without waiting on handoffs, and you'll use AI tools to compress the creative cycle. You'll work directly with the Head of Growth.
Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
Responsibilities
Key Responsibilities
Research & analyze performance data: Mine historical ad data, Meta Ads Manager, and competitor ads to identify winning patterns, hooks, and angles. Build a clear reporting cadence on what's working, what's fatiguing, and what to test next.
Ideate, write & script ads: Generate ad angles, hook lists, and full scripts (talking-head, UGC, text-over-video, static) grounded in our ICP and voice. Write briefs for creators and editors when support is needed.
Produce ad creative end-to-end: Ship light-edit ads yourself — cut clips, layer captions, add music, export, and launch. Advanced filming and editing will be supported by specialists.
Build AI-powered creative workflows: Use AI tools across the creative stack — for voiceovers, ideation, scriptwriting, and generating static and motion creative. Build repeatable workflows that increase creative throughput without sacrificing quality, and stay on the frontier as new tools emerge.
Own campaign creative across channels: Primary focus on Meta (Facebook/Instagram). Secondary ownership of Google (YouTube, Search, Demand Gen), X/Twitter, and newsletter ad placements as priorities demand.
Requirements
Skills and experience
Proven copywriting and scriptwriting experience: You can share scripts you've written and explain why they worked.
Data fluency: Comfortable analyzing data to make creative decisions.
Hands-on production skills: You can go from idea to finished ad without support. Comfort in basic editing softwares.
AI-native: You already use AI tools daily to ideate, write, produce, and build workflows.
Creative taste: You study ads obsessively and can deconstruct why a hook works or doesn't.
Benefits
What we offer
A chance to build the sales organization behind the fastest-growing media brand in AI, reaching 2M+ professionals daily, with significantly underpriced inventory and massive headroom.
A global team that is passionate about the future of AI, media & education.
Competitive base + performance compensation, flexible hours & fully remote work.
