Job Description
Job SummaryMoMo PSB is looking for an experienced and strategic Lead, Digital Marketing & Communications to define our brand strategy and amplify our voice across all digital channels. In this role, you will set the organization’s content and communications agenda, cultivate vibrant digital communities, and drive compelling storytelling that accelerates product adoption and deepens brand loyalty. The ideal candidate is a visionary marketer passionate about building a customer-centric, digital-first brand.
Responsibilities
Responsibities1. Content Strategy & Brand Storytelling
Framework Development: Design and execute a market-fit content architecture rooted in customer psychology, brand archetypes, and narrative storytelling.
Content Engine: Build a multi-tier content engine producing hero campaigns, product explainers, educational resources, snackable digital content, and culture-led narratives.
Thought Leadership & Sentiment: Drive a unified tone of voice, messaging hierarchy, and brand sentiment across all consumer touchpoints.
Data-Driven Narratives: Translate product capabilities, user insights, and data into compelling stories that drive product adoption and brand affinity.
Integrated Digital Communications & PR
Communications Strategy: Define the strategic digital communications roadmap to support product Go-To-Market (GTM) launches and brand goals.
Media Alignment: Partner with PR teams to align messaging seamlessly across owned, earned, shared, and paid channels.
Brand Protection: Monitor real-time sentiment analysis across digital ecosystems to safeguard and elevate brand reputation.
3. Social Media Strategy & Community Ecosystems
End-to-End Social Management: Oversee complete social media operations, including content calendars, editorial direction, channel strategy, and engagement.
Community Scaling: Build and engage vibrant sub-communities for key segments, including consumers, merchants, agents, creators, affiliates, and youth.
Organic–Paid Integration: Leverage social listening and trend analysis while collaborating with performance marketing teams to convert organic reach into growth.
Lifecycle Communications & CRM Messaging
Omnichannel Messaging: Own the tone, copy, and creative quality for email, push notifications, SMS, newsletters, and in-app communications.
User Lifecycle Flows: Craft storytelling-driven messaging for onboarding, activation, product education, feature adoption, and retention.
5. Campaign Execution & Channel Mapping
Creative Leadership: Lead multi-channel creative direction, campaign story arcs, and mixed-media rollouts.
Omnichannel Integration: Align digital creative strategies with ATL, PR, field activations, and strategic partnerships.
Audience Segmentation: Develop audience-matrix strategies tailored to specific personas (e.g., youth, diaspora, merchants, salary earners).
Web & App Store Optimization (ASO)
Digital Presence: Shape copy, landing page structure, and product positioning across the main website and App/Play Stores.
SEO & Growth Synergy: Collaborate with growth teams to align content with search intent, keywords, and conversion goals.
7. Brand Governance & Crisis Management
Standards & Playbooks: Establish brand communication guidelines, approval frameworks, and style playbooks.
Crisis Response: Lead messaging strategy during sensitive situations and maintain governance across all organizational communications.
Requirements
RequirementEducation & Experience
Education: Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.
Experience: 3–7 years of progressive experience in Digital Marketing, Marketing Communications, and Content Strategy (Fintech background is strongly preferred).
Portfolio Requirement (MANDATORY): Applicants must provide a link to a portfolio demonstrating relevant campaign, storytelling, and content creation work. Applications without a portfolio will not be considered.
Key Competencies & Skillset
Storytelling & Content Architecture: Exceptional ability to build brand archetypes, tone-of-voice frameworks, and narrative messaging systems rooted in consumer psychology.
Digital & Creator Economy: Deep understanding of digital channels, emerging social trends, multi-format media (video, scriptwriting, UGC, long/short-form), and the creator landscape.
Social Strategy & Community: Proven track record in driving social media strategy, community engagement, and sentiment-driven communications.
Campaign & Creative Leadership: Hands-on experience in campaign mapping, multi-channel rollouts, and managing production pipelines, agencies, and influencers.
Execution & Agility: Strong project management skills to oversee content calendars, lead creative teams, and deliver high-impact work in a fast-paced environment.
