Marketing & Communications

Analyst - Online Channel Lead Generation.Fixed Broadband

MTN · Ikoyi, Lagos, Nigeria

Verified Full Time Onsite
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Job Description

Manager - Value Propositions

Division: Fixed Broadband

Mission:

Support sales and marketing teams in building a strong pipeline of leads that delivers against business plans, sales quotas, and MTNN’s objectives.

Analyze online retail sales data to generate performance reports, identify customer purchasing trends, and assess changes in the digital retail market to inform decision‑making.

Responsibilities

Engage Online partners to follow up on e-commerce initiatives to drive sales.

Creating tracking reports for promotional activities

Coordinating with various departments for business development initiatives

Optimizing pricing strategies and conducting promotional planning

Evaluate performance measures against Online sales Target

Driving our lead generation campaigns

Generating new leads to increasing brand awareness

Deploy targeted digital marketing campaigns across web, social media and partner platforms.

Creating fresh lead generation tactics according to customers’ needs

Following up on leads and conducting research to identify potential customers

Managing our leads to ensure consistent site traffic growth

Maintaining our lead databases and tracking lead sources

Submitting marketing and sales pipeline reports

Research, track, maintain and update leads

Conduct client or market surveys to obtain information about potential leads

Requirements

First degree in Business, Marketing and Advertising

Fluent in English

Experience:

3-7 years’ experience in an area of specialization; with experience working with others to include:

Experience in project planning, sales/marketing or related function

Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)

Telecoms experience would be an advantage

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